I’m a product designer with more than 25 years of experience creating end-to-end experiences for web and mobile. I work across the full product lifecycle, from understanding the problem and developing early concepts through to interface design, prototyping, testing and delivery.
I’ve worked with startups and large organisations across eCommerce, SaaS, analytics, spread betting, trading and gaming. I’m particularly experienced in simplifying complex, data-heavy products and turning them into clear, intuitive experiences that work for both users and the business.
My approach combines product thinking, visual design and hands-on development. I’m experienced with Adobe Creative Suite, Sketch and Figma, alongside HTML, CSS, JavaScript, WordPress and Flutter. I’ve also integrated AI throughout my workflow, using it to synthesise research, explore ideas, refine content and build working prototypes more quickly. This helps me explore more possibilities and test ideas earlier while maintaining the judgement and attention to detail that strong design requires.
Career so far
I began my career as a junior designer at Wheel, now part of Digitas, before joining an onsite design team at Marks & Spencer. I went on to hold senior design roles at PartyGaming and IG Group, where I worked on the IG Index spread betting platform.
I later founded a digital design agency that was acquired by Ayima, where I stayed to lead the UX/UI team. Most recently, I worked on Betty, a mobile casino product, using customer behaviour and commercial data to improve key player journeys and inform design decisions.
Brands I have worked with
Ecommerce / Website Projects
Platform / Data Rich Projects
Marketing Collateral
Content Marketing
Some highlights
- Key member of the team on the M&S redesign
- Designed the PartyGaming corporate website, which appeared on the front cover of the Financial Times around its public offering
- Started a design agency and won clients including Universal, O2 and Wasabi
- Agency getting acquired by Ayima
- Launched two apps on the App Store and Google Play
