Available for the right conversation
Hello, I’m Jay — product designer & design leader
How much time
do you have?
Choose your own route through 25+ years of making complex digital products feel simple.
The 60-second version
I turn complicated products into clear, useful experiences.
I’m Jay, a product designer and design leader with over 25 years’ experience across agency, client-side and founder roles.
Currently Head of UX/UI at Ayima, I work end-to-end: finding the real problem, shaping the product, designing the interface and building convincing prototypes. I’m especially at home with complex, data-heavy platforms — analytics, trading, gaming and SaaS — as well as ecommerce and mobile products.
I started at Wheel, joined the M&S redesign team, designed at PartyGaming and IG, then founded an agency that was later acquired by Ayima. That mix means I can zoom out to product strategy and zoom right back in to the details that make an interface work.
Meet Jay, your way
What would you
like to know?
Ask me about Jay’s experience, process or point of view — or jump straight into the work.