The 60-second version
I turn complicated products into clear, useful experiences.
I’m Jay, a product designer and design leader with over 25 years’ experience across agency, client-side and founder roles.
Currently Head of UX/UI at Ayima, I work end-to-end: finding the real problem, shaping the product, designing the interface and building convincing prototypes. I’m especially at home with complex, data-heavy platforms.
I started at Wheel, joined the M&S redesign team, designed at PartyGaming and IG, then founded an agency that was later acquired by Ayima.
25+years designing
2apps launched
1agency acquired