Me

My Role

I am currently the Head of UX/UI at Ayima, but my role might more accurately be described as that of a product designer since I am comfortable designing end-to-end experiences for any web or mobile project.

With over two decades in design, I have worked with clients ranging from startups to large corporations. During this time, I have contributed to a variety of projects, including eCommerce, SaaS products, and a range of web and mobile applications. Additionally, I have extensive experience with complex, data-heavy projects across analytics, spread betting, trading, and gaming.

I've developed a comprehensive skill set. My expertise spans a wide range of design software including Adobe Creative Suite, Sketch, and Figma. I also have hands-on development experience with HTML, CSS, JavaScript, WordPress, and Flutter. This combination of design and coding skills is particularly advantageous for prototyping, allowing me to create fully functional prototypes at any level of fidelity.

Work History

With over 25 years of experience, I have worked in both agency and client-side roles. My career began as a junior designer at Wheel (now part of Digitas), before moving to an onsite team at Marks & Spencer. I later worked at PartyGaming as a Senior Designer and at IG Group as a Senior Interface Designer, focusing on the IG Index spread betting platform. I do have an entrepreneurial spirit and I started a digital design agency that later got aquired by Ayima. I stayed at Ayima and headed up the design team.

Brands I have worked with

Ecommerce / Website Projects

Platform / Data Rich Projects

Marketing Collateral

Content Marketing

Some career highlights