A World Cup game for Betfair

Originally briefed with coming up with ideas for a World Cup infographic for Betfair, myself and the team brainstormed ideas to pitch to the client. Quite a few of the ideas moved away from the brief and Finding Neymar (a game loosely based on Where's Wally) was the one that the client liked and wanted to run with.

Early stages

During the define stage of the project I produced a userflow diagram and a storyboard with the original working title Where's Ronaldinho?

As a team we also started working on generating ideas / mapping out the scene and creating some sample illustrations to get early client feedback.

Changes after testing

Working on the assumption that moving around the scene was very similar to Google Maps and the edge was clearly clipped everyone should get how to use it. The relatily was some people had problems and to solve this we made the following changes to the UI:

  • Actually adding an extra click so we could get clearer instructions (some users did not read them)
  • Designed the instructions to be in the same position within the game
  • Add in animation for the move around the scene instruction

  • Before testing

  • After testing

Final designs

We now have a good idea what needs to designed and built and the client knows what we are going to deliver.